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GO TO MARKET
Marketing Essential

Product Launch Materials

Your brand is incredibly important as it signifies who you are and how clients will come to recognize your product. Effectively articulating the primary elements of your brand not only helps your clients understand your mission and value-add, but also fosters a stronger sense of identity and alignment for your internal team.

Inspire the mind
capture the heart

Contact Information

Phone: 919.481.1481

Mail Address:
2905 Oak Bridge Dr., Raleigh NC 27610

Work History

1994-Present
Train of Thought Marketing, Inc.
– Founder / President / Creative Director

1990-1994
PBM Graphics
– Digital Prepress Director

1983-1990
Business North Carolina Magazine
North Carolina Architect Magazine
– Creative Director

Education

Francis Marion University — Florence, SC
Fine Arts

CPCC — Charlotte, NC
Advertising / Marketing & Design

Executive Bio

I have lived the evolution of brand marketing over three decades, as well as pioneered several creative and innovative production techniques. For the past twenty-four years, I have worked as President and Creative Director for Train of Thought Marketing, Inc., located in Cary, NC; a company I founded in 1994 and grew to a multimillion-dollar marketing firm, employing a team of 36 talented marketing specialist. I built and led a team of videographers, 3D animators, motion graphic specialists, graphic designers, programmers, application developers, creative and technical copywriters, scriptwriters, quality control teams, IT specialist, sales teams, bookkeepers, and financial services. My focus has been bringing retail products and services to market, through consumer and retailer e-learning assets, promotional materials, and product packaging. I have worked with leading global clients such as Whirlpool, Maytag, LG, ZTE, IBM, Glaxo, Cricket Wireless, AT&T Wireless, Verizon, TMobile, DHL, ABB, Ericsson, Sony Ericsson, Acacia Communication, and others. Before starting my own company, I worked as Art Director and Designer of Business North Carolina magazine. I also developed a multimillion-dollar state-of-the-art electronic prepress department for PBM Graphics, as well as consulted for IBM and GSK to build their internal creative departments, including hardware, software, and training requirements.

Experience Summary

Strengths & Qualifications

Creative Director

100

Business & Team Leadership

100

Client & Senior Executive Briefing

100

Creative Brief Development

100

Strategic Planner

100

Marketing Strategy

100

Sales and Marketing

100

Art Director

100

Project Management

100

Creative Writing

80

Training Curriculum Designer

96

Motion Graphic Artist

100

3D Texture Artist

98

Production Artist

100

Illustrator

96

Painter

80

3D Artist

65

Creative Problem Solving

100

Communications

100

Customer Service

100

Reliability

100

Honors Creative Interactive Design

Horizon


• LG HEHA Ultra HD TV
Training Module
– Gold –

• HBS850 LG Tone Active
Sizzle Video
– Gold –

• ZTE Spro2
On-Device User Guide
– Silver –

• River Ridge
Website
– Silver –

• HBS760 LG Tone Pro
Training Module
– Silver –

• Stronger Together
Video Production
– Bronze –

Communicator


• LG Accessories
Catalog
– Silver –

• ZTE Grand X Max
Training Module
– Silver –

• HBS850 LG Tone Active
Sizzle Video

– Silver –

• Stronger Together
Video
– Silver –

• River Ridge
Website
– Silver –

Omni


• HBS900 LG Tone Infinim
Training Module
– Silver –

• Whirlpool Precise
Clean Dishwasher
Training Module
– Bronze –

• TRain of Thought
Marketing Website
– Bronze –

Telly


• HBS850 LG Tone Active
Sizzle Video
– Bronze –

• Maytag Refrigerator
Hero Video
– Bronze –

• Maytag Dishwasher
Hero Video
– Bronze –

Honors Creative Interactive Design

Horizon


• LG HEHA Ultra HD TV
Training Module
– Gold –

• HBS850 LG Tone Active
Sizzle Video
– Gold –

• ZTE Spro2
On-Device User Guide
– Silver –

• River Ridge
Website
– Silver –

• HBS760 LG Tone Pro
Training Module
– Silver –

• Stronger Together
Video Production
– Bronze –

Communicator


• LG Accessories
Catalog
– Silver –

• ZTE Grand X Max
Training Module
– Silver –

• HBS850 LG Tone Active
Sizzle Video

– Silver –

• Stronger Together
Video
– Silver –

• River Ridge
Website
– Silver –

Omni


• HBS900 LG Tone Infinim
Training Module
– Silver –

• Whirlpool Precise
Clean Dishwasher
Training Module
– Bronze –

• TRain of Thought
Marketing Website
– Bronze –

Telly


• HBS850 LG Tone Active
Sizzle Video
– Bronze –

• Maytag Refrigerator
Hero Video
– Bronze –

• Maytag Dishwasher
Hero Video
– Bronze –

Software Skills​

Photoshop CC

98

After Effects CC

90

Final Cut Pro

90

Premiere CC

85

Element 3D

95

Blender 3D

55

Illustrator CC

98

Audition CC

75

Character Animator CC

80

InDesign CC

98

WordPress

55

Lectora

98

Captivate

85

Dreamweaver CC

55

Garage Band

55

Motion

55

Muse CC

55

Microsoft Power Point

55

Microsoft Excel

55

Microsoft Word

55

Microsoft Outlook

55

Quick Book

55

OS

Android

100

IOS

100

Windows

100

Mac OS

100

Software Experience Summary

I have over 30 years of software experience, starting with Aldus Pagemaker 1986, Adobe Illustrator 1.6, and QuarkXpress in 1987, followed by Photoshop 1.0 in 1990. I’ve got expert-level proficiency in all major Adobe applications since 1987, including motion graphic, video, and audio software. I’ve worked on various OS & platforms, Windows, Apple, Next, Sytex, Android, Apache, OSI, with Apple being my favorite. My first “bite of the Apple” was a Macintosh Plus in 1986, and I’ve lived on it ever since, enjoying every morsel.

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Video Production
LIVE ACTION

Video: The Ultimate Storyteller

I love almost every aspect of making videos, from brainstorming, concept development, and casting to directing and videography. Video media is a well-oiled machine composed of many parts, all working together to achieve a single goal. My passion is to unfold stories that stir emotional responses from the viewer.

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Motion Graphics
ANIMATED ACTION

Animation: Creative Freedom

I find animation to be one of the freest forms of video production. When using After Effects,  Photoshop, Illustrator, Character Animator, and your imagination, the possibility limitless. 2D animation, moving static graphics to create slow panning images and walking talking characters, 3D models, and dynamic special effects are my favorite playgrounds. I am an expert at developing creative concepts, scripts, storyboards, special effects, 3D models, animated logos, and text.

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3D Painting
TEXTURE & LIGHTING

3D: Build Your Own World

The world of 3D is endless. Creating the lighting, textures, and movements from all angles isn’t easy, but it’s an art I’ve grown to really appreciate. I love having control of the universe at my fingertips.

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Image Design
IMAGE STYLE

Photo Editing: Creating The Perfect Picture

Creating the perfect picture takes more than knowing the software. It takes an understanding of lighting, shadows, color tones, depth of field… it takes talent! As an illustrator and painter, I have the right touches to create any image you or I can imagine.

Creative Image Design Retouching Styling

Original
Modified