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Your brand is incredibly important as it signifies who you are and how clients will come to recognize your product. Effectively articulating the primary elements of your brand not only helps your clients understand your mission and value-add, but also fosters a stronger sense of identity and alignment for your internal team.
1994-Present
Train of Thought Marketing, Inc.
– Founder / President / Creative Director
1990-1994
PBM Graphics
– Digital Prepress Director
1983-1990
Business North Carolina Magazine
North Carolina Architect Magazine
– Creative Director
Francis Marion University — Florence, SC
Fine Arts
CPCC — Charlotte, NC
Advertising / Marketing & Design
I have lived the evolution of brand marketing over three decades, as well as pioneered several creative and innovative production techniques. For the past twenty-four years, I have worked as President and Creative Director for Train of Thought Marketing, Inc., located in Cary, NC; a company I founded in 1994 and grew to a multimillion-dollar marketing firm, employing a team of 36 talented marketing specialist. I built and led a team of videographers, 3D animators, motion graphic specialists, graphic designers, programmers, application developers, creative and technical copywriters, scriptwriters, quality control teams, IT specialist, sales teams, bookkeepers, and financial services. My focus has been bringing retail products and services to market, through consumer and retailer e-learning assets, promotional materials, and product packaging. I have worked with leading global clients such as Whirlpool, Maytag, LG, ZTE, IBM, Glaxo, Cricket Wireless, AT&T Wireless, Verizon, TMobile, DHL, ABB, Ericsson, Sony Ericsson, Acacia Communication, and others. Before starting my own company, I worked as Art Director and Designer of Business North Carolina magazine. I also developed a multimillion-dollar state-of-the-art electronic prepress department for PBM Graphics, as well as consulted for IBM and GSK to build their internal creative departments, including hardware, software, and training requirements.
Creative Director
100
Business & Team Leadership
100
Client & Senior Executive Briefing
100
Creative Brief Development
100
Strategic Planner
100
Marketing Strategy
100
Sales and Marketing
100
Art Director
100
Project Management
100
Creative Writing
80
Training Curriculum Designer
96
Motion Graphic Artist
100
3D Texture Artist
98
Production Artist
100
Illustrator
96
Painter
80
3D Artist
65
Creative Problem Solving
100
Communications
100
Customer Service
100
Reliability
100
Photoshop CC
98
After Effects CC
90
Final Cut Pro
90
Premiere CC
85
Element 3D
95
Blender 3D
55
Illustrator CC
98
Audition CC
75
Character Animator CC
80
InDesign CC
98
WordPress
55
Lectora
98
Captivate
85
Dreamweaver CC
55
Garage Band
55
Motion
55
Muse CC
55
Microsoft Power Point
55
Microsoft Excel
55
Microsoft Word
55
Microsoft Outlook
55
Quick Book
55
Android
100
IOS
100
Windows
100
Mac OS
100
I have over 30 years of software experience, starting with Aldus Pagemaker 1986, Adobe Illustrator 1.6, and QuarkXpress in 1987, followed by Photoshop 1.0 in 1990. I’ve got expert-level proficiency in all major Adobe applications since 1987, including motion graphic, video, and audio software. I’ve worked on various OS & platforms, Windows, Apple, Next, Sytex, Android, Apache, OSI, with Apple being my favorite. My first “bite of the Apple” was a Macintosh Plus in 1986, and I’ve lived on it ever since, enjoying every morsel.
I love almost every aspect of making videos, from brainstorming, concept development, and casting to directing and videography. Video media is a well-oiled machine composed of many parts, all working together to achieve a single goal. My passion is to unfold stories that stir emotional responses from the viewer.
I find animation to be one of the freest forms of video production. When using After Effects, Photoshop, Illustrator, Character Animator, and your imagination, the possibility limitless. 2D animation, moving static graphics to create slow panning images and walking talking characters, 3D models, and dynamic special effects are my favorite playgrounds. I am an expert at developing creative concepts, scripts, storyboards, special effects, 3D models, animated logos, and text.
The world of 3D is endless. Creating the lighting, textures, and movements from all angles isn’t easy, but it’s an art I’ve grown to really appreciate. I love having control of the universe at my fingertips.
Creating the perfect picture takes more than knowing the software. It takes an understanding of lighting, shadows, color tones, depth of field… it takes talent! As an illustrator and painter, I have the right touches to create any image you or I can imagine.